UI/UX design is an important role in developing digital products Improving sales and product quality are unachievable when zero attention is paid to a user
Some more points on importance of UI/UX

• UI/UX as a USP (unique selling proposition) for the website or application.
• A Better experience and interface for the users.
• Creating a community around your product.
• Branding your website or application hence improving your brand as a business or startup.
• Bringing more users.
• Boosting up the sales.
• Converting first time customers to loyal users.
• Ease of navigation for the website or application.
• Retaining the users.